Speed is Happiness
11) Devotional: Hajj info services, application based namaz time, IVR (Interactive Voice Response) based namaz time, commodity price and traffic update, sms namaz alert, days ayaat/hadith/Allah‟s name, Ramadan special, prayer/ifter/sehri time. 12) FM radio servies: Radio amar, abc radio, radio foorti, radio.
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AS Qubee has its own slogan which is “speed is happiness”, keeping this in mind they decided to come up with this unique idea of launching a campaign. Qubee being the service provider of their product WIMAX arranged for a virtual gaming contest. For this they approached nine private universities and were amazed to see the great response that they have received. The nine universities were, American International University Bangladesh (AIUB), Daffodil International University (DIU), Presidency University, North South University (NSU), Prime Asia University, United International University (UIU), East West University (EWU), BRAC University and Independent University Bangladesh (IUB). Need For Speed of Electronic Arts (EA) was chosen to see the fastest gamer in the campus. Since the game has got quite a bag full of fans it made the job pretty challenging for the Qubee team.
Arranging a month long event with an ongoing contest weekly is difficult, but the team was up to their task and was very meticulous in achieving their goals. On an average thousand participants were there in each university. The contest as usual was a knockout with groups being divided and took place in the university campus. Qubee the promoter of WIMAX displayed the unimaginable speed of the Internet to the interested buyers and have launched a package named “Campus” focusing the students to whom speed is what they crave for. Qubee is the first brand to come up with this package especially for the students.
The objective of the contest was to select deserving people for the final event which was a racing competition. As the grand prize was very lucrative, students tried their best to perform and gain access to be selected. A Go-Kart racing competition was organized at the Fantasy Kingdom and two hundred racers got selected to participate. People who bought the WIMAX package during the gaming contest also got the chance to compete. On the final day of the month long event, 72 participants showed up and several groups were made to take part in the first segment racing. The race was just like performing a qualifying lap in the Formula 1 racing where you need to put on fastest laps to be on top of the list. It was indeed a wonderful experience for the participants to compete against their friends and also with other university students and the thrill and excitement was worth mentioning. In the second segment only twelve racers got selected and two groups were made which comprised of six people each. After lunch the second round commenced with group 1 and it was a total domination by Mayaz Rahman who got the first place and was through to the final round. The second and the third racers were also in the final segment. The competition for group 2 was very close with nail biting incidents and few crashes. But Musaddik clinched the first place and a neck-to-neck finish in lap times for the second and third racers. The six racers finally got the nod for grabbing the championship title. The racers who got selected were, Md. Mussadik Al Muktadir (EWU), Abdullah Al Rajib Turjo (EWU), Sakib M Talha (NSU), Zunaid Karim (AIUB), Mayaz Rahman (AIUB) and Abid Ahmedul Haque (AIUB).
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Before the final a friendly racing competition took place in the Qubee family. The Chief Executive Officer (CEO) of Augere Wireless Broadband Bangladesh Ltd. Jerry Mobbs was very fast with his kart and zoom passed the finishing line in no time. Ashiqur Rahman, Brand Manager of Qubee and Russel T. Ahmed, Chief Marketing Officer (CMO) placed themselves in second and third place. The moment then arrived for the final segment to take place. The drivers took their positions and it was all about speed from the word 'Go'. The battle was fierce as the racers were very adamant and overtaking maneuvers were tough over the chicane. But in the end the race ended with all adrenaline rush and few confident smiles. As winners would be announced a bit later I got the chance to have a conversation with the CMO, Russel T. Ahmed. When I asked him about the objective of the campaign, Russel T. Ahmed said, 'As our slogan says speed is happiness, we tried to create awareness amongst youngsters about our package and the type of speed that we are promising. We decided to come up with a unique approach and Go-Kart racing is a way of defining speed. Qubee wants to bring developed quality Internet in Bangladesh, ' he said, 'and we have the technology to do that. We have come up with Campus package in an affordable price to make the lives of our students easier. Say in terms of gaming, to web browsing or even downloading, proper speed will in fact make you a content person at the end of the day.' I asked him about the services to which he said 'You buy the package after you experience the speed yourself, and you don't take my words for granted. Service cannot be compared unless you experience it, so we are hopeful that we would keep our customers happy at all times.'
The prize giving ceremony was announced and as suspense grew to its zenith, Ashiqur Rahman decided to break the ice. Jerry Mobbs, CEO Augere Wireless Broadband Bangladesh Ltd, Rumessa Hossain, Business Development Manager, Lenovo, Zia Manzur, Country Manager Intel, Russel T. Ahmed, CMO, Qubee, Anup Kumar Sarkar, GM Concord Entertainment Ltd and Bashok Bagchi, CEO, Thakral were present in the ceremony. The 2nd runner up was Abid Ahmedul Haque of AIUB. The runner up for the Go-Kart racing was Abdullah Al Rajib Turjo (TJ) from EWU. Both these winners got an Acer laptop and a free Qubee connection. Then it was time for the last man to be called, the person who worked hard from the gaming contest to the finish line. It was none other than Md. Musaddik Al Muktadir from EWU. The crowed burst into a roar as they cheered the winner and Musaddik held the trophy high in air in ecstasy. He was also given a Dhaka-Singapore-Dhaka package along with an Acer laptop and free Qubee connection.
When asked how Abid felt, he said, 'I just could not believe that my name was called. I thought I was driving slow.' I asked him what went through his mind while driving, to which he said, 'I managed to hold my nerves, as I have learnt that on my journey to be the champion in World Cyber Games. All I was thinking was to go on driving steadily and keep a level head. But the end result is indeed great for me!' For Turjo or TJ (as his friends call him) he said he never had any racing experience before. 'I got the opportunity to participate as my brother bought a Qubee connection.' I asked him how he managed to survive in the finals to which he smirked and said ' Well, I just thought of not bumping onto anyone and have a decent drive, but I was also thinking about keeping up with the pace, but in all I'm just too excited that I managed this position.' Having asked about his reactions and any future thoughts, TJ said, 'I would like to take part in such challenges again, and I'm so proud that I could represent my university.' The all-smiling Musaddik told me, ' I somehow always manage to have a winning instinct, and I completed the virtual gaming contest earlier than anyone else in the campus.' I asked him how he could just be on top, and I saw the sign of relief on his face. 'When I started competing against the rest, I was lagging behind and that made me a bit weary but I could concentrate on driving and overtook the drivers to make fastest lap times. Now that I got the trophy, I'm just up on cloud no 9!' He also added, 'I truly believe in myself and that confidence is necessary to win against all odds, and I'm proud that I am from East West and I look forward to such more events in future.' The average lap time for Mussadik was 31.460 seconds and for TJ and Abid it was 31.498 and 31.731 seconds.
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